When I design fashion, I make what I love. Following trends doesn't interest me.... It is the opposite, I feel a repel. If anything, I want to know about a trend so that I can move away from it. It feels more natural and safe to do my own thing & do something different.
I have never want to run with the masses, and again this is not intentional rebelliousness, more wanting to be true to myself. My guide is my heart. I trust it.  
It's the same when i create collage, take photos or paint... I keep working at it until it sings. Renovating & decorating our home in France was another example.... pour the love in and watch it flow back.
All of my creative endeavours are fuelled by my heart & that internal voice that I lean on & trust.