Heidi aims to carve out a sustainable path with her latest venture. Billed as a collective and rooted in her love of art, the brand champions a slow approach to fashion. 90% of designs are cut in deadstock fabrics and each piece is made locally and in limited runs. Complete with unique details from cowl backs to convertible designs, the results put a sophisticated spin on cool versatility.
We are acutely aware that the Earth’s resources are finite and as global citizens we have a responsibility to tread lightly. The traditional business model of making, selling, using, and disposing of fashion, on repeat with little consideration of the negative impact on the planet is no longer tenable.
“Clothing production doubled from 2000 to 2014, and the number of garments purchased each year by the average consumer increased by 60 percent: Mckinsey and Co”. In the current linear global production system “if nothing changes, by 2050 the fashion industry will use up a quarter of the world’s carbon budget.” Ellen Macarthur Foundation.
ARTCLUB is consciously disrupting the standard linear fashion process, creating new pathways to be part of the growing movement towards a circular fashion industry. We embrace slow fashion principals where numbered limited edition pieces are designed to be loved, worn and re-worn, shared, swapped, borrowed, repaired and passed onto another pair of loving hands. Join the club, spread the love.
Each ARTCLUB product is made locally here in Sydney and we are privileged to have a close relationship with our local manufacturers who share our philosophy. We celebrate each individual maker (the majority of whom are women) by including their names within the garments. This creates a dialogue between the brand, the makers and the customer, highlighting the highly skilled hands that craft the cloth, who are often overlooked in the business of fashion.
Fabrics are produced to certain minimums and brands or mills often have excess fabric which is unusable within a season. Due to seasonality this excess becomes deadstock. ARTCLUB garments are consciously designed using 90% existing remnant/deadstock, transforming waste from another brand into a precious resource that would otherwise be unused.
The carbon footprint of our supply chain is considered closely. We source a large portion of our remnant fabric in Sydney and we make and dispatch locally within 10km of our studio. This reduces the carbon emissions required to freight the raw materials to our manufacturers and deliver the finished garments to our local distribution site.
Rethinking how packaging is used in garment production is one of the creative challenges designers and brands are currently facing and there are some exciting developments emerging in this space.
The protective packaging for our online shipping is made with 40-90% Post-Consumer, recycled paper and water based inks and is 100% recyclable and compostable. Larger items are shipped inside a cardboard box which contains between 30-60% recycled content and is completely recyclable.
Our wrapping paper and comp cards are made by Ball & Doggett an Australian company using sustainable renewable sources Forestry Stewardship Council (FSC®) certification and is element chlorine free.
In our studio, our chairs and tables have been recycled and upcycled, the space has been decorated with incredible vintage finds and our sewing machines are reconditioned rather than new. At ARTCLUB we are embedding our conscious consumption mantra into our DNA and making sure our processes and spaces abide by our ethos.