In 2018, ARTCLUB was born from a yearning of Heidi’s to create in new ways. Her multidisciplinary world arrived, challenging industry norms and presenting her creativity in a contemporary realm.

The fashion is designed and sampled at our ARTCLUB Atelier on James Street, Brisbane, with a modern aesthetic that defies time and trend. It's then made by ethical, experienced partners in limited runs to avoid overproduction and waste — 70% from remnant fabric, in line with ARTCLUB's values.

Heidi’s art sits alongside fashion and is presented on a 5-metre-high gallery wall within the James Street store. The art consists of acrylic on canvas originals and also limited hand painted print options.

ARTCLUB is inclusive by nature and celebrates creative friends of the brand, collaborating throughout the year with like minded creators around the world.

Slow Fashion

The traditional business model of making, selling, using and disposing of fashion, with little consideration for the impact on the planet, is no longer tenable.

ARTCLUB is consciously disrupting the standard linear fashion process, creating new pathways to join the growing movement towards a cleaner and more environmentally gentle industry. We embrace slow fashion principles, where numbered, limited-edition pieces are designed to be loved, worn, reborn, shared, swapped, borrowed, repaired and passed on to another pair of loving hands.
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Our Makers

We prioritise partnerships with ethical makers and maintain a commitment to producing a large component of our fashion in the local Australian market. We celebrate our makers by including their names within the garments. This creates an acknowledgement and dialogue between the brand, the makers and the customer, highlighting the highly skilled hands that craft the cloth, who are often overlooked in the business of fashion.
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The Atelier

Our working Atelier sits on a mezzanine level above the ARTCLUB flagship store on James Street, Brisbane.

Our designs are conceptualised and created on site, moving from ideas to patterns, then samples, before being made by local factories and/or ethically aligned offshore makers. There is an organic flow between the atelier and our gallery retail store, which houses Heidi’s art, fashion and objects.