Heidi aims to carve out a sustainable path with her latest venture. Billed as a collective and grounded in her love of art, the brand champions a slow approach to fashion. 90% of designs are cut in deadstock fabrics and each piece is made locally and in limited runs. Complete with unique details from asymmetrical cuts to convertible designs, the results put a sophisticated spin on cool versatility.
We are acutely aware that the Earth’s resources are finite and as global citizens we have a responsibility to tread lightly. The traditional business model of making, selling, using, and disposing of fashion, on repeat with little consideration of the negative impact on the planet is no longer tenable.
Between 2000 and 2014, clothing production doubled, while the average consumer’s annual garment purchases rose by 60%. If nothing changes, the fashion industry is projected to consume a quarter of the world’s carbon budget by 2050. (McKinsey & Co; Ellen MacArthur Foundation)
ARTCLUB is consciously disrupting the standard linear fashion process, creating new pathways to be part of the growing movement towards a circular fashion industry. We embrace slow fashion principals where numbered limited edition pieces are designed to be loved, worn and re-worn, shared, swapped, borrowed, repaired and passed onto another pair of loving hands. Join the club, spread the love.
Each ARTCLUB product is made locally in Sydney, Australia and we are privileged to have a close relationship with our local manufacturers who share our philosophy. We celebrate each individual maker (the majority of whom are women) by including their names within the garments. This creates a dialogue between the brand, the makers and the customer, highlighting the highly skilled hands that craft the cloth, who are often overlooked in the business of fashion.
